Jule Scherer

Jule makes sure thinkstep-anz’s work is clear and useful for the people who need it. She enjoys working with our subject matter experts to turn science-based data and strategy into practical advice our clients can act on. Jule is a big fan of plain English: simple words and sentences and keeping things free of jargon and greenwash.

As a creative storyteller with 20 years’ experience in online and traditional media, Jule writes many of our blogs, case studies and Need to Knows. She also works with clients to craft reports, presentations and webinars. In previous roles at news agencies, media companies, government, and research organisations, Jule has written everything from breaking news and interviews with rock icons to annual reports and government handbooks.

Jule cares about people and nature. She volunteers at her local repair café on the Kāpiti Coast near Wellington and makes meals for new parents. When she’s not working, Jule is happiest pitching her tent with her family in the bush where she listens to bird song and her twin daughters bickering over when they can toast marshmallows.

 

Areas of expertise

  • Communications
  • Case studies
  • Media
  • Reports