Watch a replay of the webinar here, or scroll down for a summary and a preview.

Your sustainability information can be complex. How can you present it clearly and in a way that avoids claims of greenwashing? Design and graphics help your audience read your sustainability report, interpret results, and understand complicated industrial processes.

Caroline Noordijk, our thinkstep-anz Head of Creative presents this webinar. Caroline leads our team to produce infographics, Nutshells (short-form reports), sustainability and climate disclosure reports, and the visual look of our documents and presentations.

Caroline joined Sally-Anne Käsner, our Senior Circular Economy and Strategy Specialist. Caroline and Sally shared examples of our design work, including Nutshell reports, case studies and our Need to Know guides.

Examples of our design work: our Environmental Product Declaration Need to Know and the life cycle of New Zealand-grown avocados.

Here's a preview of the webinar

In the webinar Caroline shared these tips:

• Identify your audiences and their needs
• Focus on what matters: confirm a few core messages
• Simplify your technical concepts
• Create a visual hierarchy to highlight your core messages
• Connect content to show the links
• Use plain English messaging supported by design to avoid greenwashing (in its many forms!)