Circular Economy from a product perspective
27 January 2022
Hearing a lot about ‘circular economy’? Want to know what it’s all about? Know what it’s about and want to learn how to make it happen in your business?
Listen to a panel of experienced business leaders who’ve successfully built their businesses on circular economy principles. They share how they have gone about it, and also what they wish they’d known when they started out!
- Jason Graham-Nye, co-founder, gDiapers
- Ged Finch, R&D Manager, XFrame
- David Bell, Manager Sustainability & Insight, InfraBuild
thinkstep-anz's own Head of Circular Economy, Jim Goddin, facilitates the discussion. Watch the sneak preview below:
Key takeaways from the webinar
- True CE is about much more than recycling. It involves creating a new business model.
- Do your market research and get good data – right from the start.
- Begin with product design. Don’t overlay CE on a poor design.
- Tackle your packaging. You’ll learn a lot that will help you take your product circular too.
- Build relationships. Collaborate – with suppliers, customers and competitors. You can’t go circular alone.
- Counter resistance to it by showing people the bigger environmental and social picture. Educate them (and your industry).
- Pilot your changes.
- Consider Cradle to Cradle® certification. It can help you market your environmental credentials, identify risks and manage your supply chain.
- Keep the faith when the going’s tough. Good things take time. Expect to learn a lot!